42 hooks, in seven parts
Sorted by what the post is trying to do: earn trust, answer an objection, show the work, sell without selling, start a conversation, reintroduce yourself, or take a position.
free, useful, yoursThe Content
The Content
Hook Library
Forty-two fill-in-and-post hooks, with the reasoning behind each pattern, a worked example, and exactly what you need before you use it.
THE ACTUAL DOWNLOAD
Take a look inside.
Real pages from both editions, including the setup, complete hook entries, extraction prompts, and the worked example.
0142
hooks
027
strategic parts
032
distinct editions
04$0
yours to keep
01 / Inside the libraryBuilt to be used, not saved for later
Not another list of hooks.
You can find a thousand hooks in an afternoon. What is usually missing is why they work, when to use them, and what details make them sound like you.
The mechanism, not just the line
Every hook comes with a plain explanation of the job it's designed to do, so you can judge whether a variation fits the post and decide what to test.
What you need before you use it
Each hook is tagged. Some need nothing but you and ten minutes. Others need a number you haven't counted or a photo of the messy middle.
Five ways a hook fails
Including the swap test: put a competitor name on your hook. If it still works, you've written category wallpaper instead of a hook.
Where the hook actually goes
The first line of the caption, the first two seconds of video, and the three sentences that go underneath. The part most hook lists leave out.
The extraction questions
Twelve prompts that produce the raw material, plus a worked example showing one memory turned into three completely different posts.
02 / The previewOne complete entry / nothing held back
One hook, in full.
This is the exact level of detail you get for all forty-two. The line matters, but the thinking behind it is what makes the library reusable.
You don't need [your service] if [honest disqualifier]. Save your money.
Best used asTalking-head video or caption opener
An honest disqualifier can clarify who the offer is for and show that fit matters more than forcing every inquiry toward a sale.
“If you're moving within the year, don't get the built-ins. Buy a good freestanding unit and take it with you. I'd rather tell you that now.”
Nothing but you. Pick the disqualifier you already say out loud on calls.
03 / QuestionsThe details before you download
The useful fine print.
Choose the edition that matches the account you're writing for. You can always come back for the other.
Yes. One email with the download. That request doesn't add you to the Tide Digest or another recurring email list. There's no paid tier and no upsell buried in it.
If you post about your own business, take the businesses edition. If you run social media for other people and you're trying to fill your own pipeline, take the social media managers edition. They share no hooks and no examples, so they're genuinely different documents.
Yes. Sign up once for each edition. If you run a studio or manage your own business alongside client work, both may be useful.
No, and that's the point. The hooks are templates with brackets, and the brackets hold facts about your business instead of clever turns of phrase. If you can answer a question about your work, you can fill one in.
The examples span trades, clinics, professional services, makers, and repair work. The templates are industry agnostic because they're built on things every business has: a price, a process, a common question, and something that once went wrong.
We use it to deliver the edition you requested and keep the records needed to honor that request. We don't rent or sell the address, and we don't add it to the recurring Tide Digest unless you opt in separately.
04 / Get the libraryFree / instant PDF
pick your edition
Choose the work you're writing for.
The two editions share no hooks and no examples. Choose the one that fits your account now, then come back for the other whenever you need it.