Tide Social Studio (referred to here as we or us) respects your privacy. This page explains what we collect, why we collect it, who we share it with, and what you can do about it.
Information you give us
When you use our contact form, we collect what you fill in: your name, your email address, what your note is about if you choose a topic, and your message. We use them to reply to you.
When you request a free resource or ask to be notified about something that's coming soon, we collect your email address, your first name, your last name if you choose to provide it, and which product you're interested in. We keep a record of those requests so we can understand which Tide resources are useful to you without creating duplicate contact records.
The Tide Digest is separate from those requests. We add you to the digest only when you check its consent box and submit the form it is on, which is the digest's own form, the contact form, or the digest pop-up. The pop-up remembers in your browser's local storage whether you closed it, when, and whether you subscribed, so it does not keep appearing; that stays in your browser and is not sent to Tide. We record your current subscribed or unsubscribed status, when you made that choice, where you made it, and the version of the consent language shown to you. Downloading a resource or joining a launch list does not subscribe you to the digest.
When you buy a digital product, checkout is handled by Polar, our merchant of record. Polar processes your payment and any applicable sales tax under their own privacy policy. We receive your name, email, and order details. We never see or store your full payment card number. When Polar confirms that an order was paid or refunded, it tells Tide's site, and Tide's own sales records keep the order and product identifiers, the amounts, the status, and any campaign labels that came with the checkout, but not your name, email, or address.
People we contact about our services. We keep a short record of social media managers and agencies we may contact about Tide's services: a name, a business email address or social handle, the business's public profile or website, where we found the contact details, and notes on our conversations. We gather this from public business pages and our own messages. We use it only to contact them about relevant services and to remember what we've discussed. If you'd rather not hear from us, reply “no thanks” to any message or email hello@tidesocialstudio.com, and we'll stop and keep only what's needed to make sure we don't contact you again. We delete a record if there's been no reply after 12 months, or sooner on request.
Information collected automatically
Like most websites, our host records standard technical information when you visit, such as your IP address, browser type, and the pages you request. This is used to serve, secure, and troubleshoot the site.
Cloudflare also provides aggregate traffic analytics for this site. A small script runs on each page and reports which page you viewed, the site that referred you, and general details such as browser, device type, and approximate country. It sets no cookies and stores nothing in your browser, and it is not used to identify you or to follow you across other websites. Cloudflare receives your IP address with that request, as it already does for every request it serves for us; what we see are aggregate counts rather than individual visitors. Cloudflare's network adds this script before Tide's own code runs, so it is always on and the privacy choices below cannot switch it off.
Pigment runs in a separate, cookie-free Tide tool at pigment.tidesocialstudio.com. Palettes and social-handle settings you save there stay in that browser, and images or font files you open are processed in the browser rather than uploaded to Tide. When you open Pigment's font tools, your browser requests the selected font previews from Google Fonts. Google can receive standard request information such as your IP address, browser details, and the requested font under Google's privacy policy. Pigment's stricter security policy also blocks the analytics script described above, so visits to Pigment are not counted.
If you allow first-party measurement, we keep limited campaign attribution in your browser's session storage and send Tide a bounded record of meaningful actions, such as which Tide product or resource you deliberately explored. Attribution keeps controlled campaign labels, Tide page paths without query strings, and only the origin of an external referring site, not its page path or query. Event records use random session and event identifiers, controlled offer identifiers, and page paths without query strings. They can also carry the controlled campaign labels your visit arrived with, such as the Pinterest pin you followed, and opening a product page counts as one meaningful action. When you start a checkout, the same campaign labels travel with the checkout link to Polar, which keeps them with the resulting order so Tide can tell which campaign led to a purchase. No identifier from your browser goes with them. We do not record generic clicks, scroll depth, your IP address, your name, your email address, your message, or other typed form values in this measurement table. If you submit a form, limited campaign and interest context can also accompany that submission. Browser session storage is cleared after the session; the pseudonymous event records stored by Tide are not used to follow you across other websites.
Cookies and advertising tracking
The Pinterest Tag stays off unless you allow Pinterest tracking in Tide's privacy choices. If you allow it, the tag can set cookies and send Pinterest information about the pages you view and meaningful actions you take. For a purchase, it sends the order number, the product, the amount, and the currency, and only after Polar has confirmed the payment. We use it to measure Pinterest content and campaigns and to reach people who may be interested in our work.
Meaningful actions can include opening checkout, joining a launch list, or requesting a free resource. Tide's event payloads use stable page paths and offer identifiers; we do not put your name, email address, message, or other typed form values in those event payloads.
You can change your Tide choices at any time. Turning Pinterest tracking off stops Tide from sending new events, but it cannot remove data or cookies Pinterest already received. You can also clear cookies in your browser, use browser tracking protection, adjust your Pinterest account's Privacy and data settings, and read Pinterest's privacy policy.
How we use your information
We use it to respond to your message, to send you the free resource or launch notification you asked for, to deliver products you purchase along with their receipts, and to understand which resources and topics are useful to our audience. If you separately subscribe to the Tide Digest, we use your email to send that digest. We don't sell your personal information.
Client reports we make for studios
When a social media manager or agency hires us to make monthly reports for their clients, they send us each client's social media data: the platform's own export, or view-only access through the studio's existing access, never a password. That data can include post performance, audience totals, and sometimes the public usernames in comments. We use it only to make that studio's reports, as their service provider. The studio decides what to send and is responsible for having the right to share it. We process it in Google Drive and with Claude, Anthropic's AI assistant, which we use only to speed up data entry and set so it doesn't train on the data. It's never sold or added to any other dataset. We keep each client's working files while that client is on the studio's plan, so reports can show trends, and delete them within 90 days after the client comes off the plan, after the studio leaves, or sooner on request. For now, this service is available to studios based in the United States.
Who we share it with
We rely on a few trusted services, each operating under its own privacy policy. Resend delivers our form submissions to our inbox and sends you confirmation emails. Supabase securely stores resource and waitlist signup records, digest consent records, and consented first-party measurement events. Cloudflare hosts and protects the site, including Pigment's isolated tool origin, and provides the cookieless traffic analytics described above. Google Fonts supplies font previews when you use Pigment's font tools. Polar processes purchases as our merchant of record. Pinterest receives tracking data through the Pinterest Tag described above only when you allow it. We share your information only as needed for these services, or where required by law.
Google (Drive) and Anthropic (Claude), for client reports, as described above.
Data retention
We keep your information only as long as we need it to respond to you, deliver what you asked for, fulfill orders, or meet our legal and tax obligations. Tide targets 180-day retention for consented pseudonymous measurement events. The application attempts to delete older events whenever it accepts a new measurement batch. Because that cleanup depends on new measurement traffic, records can remain past the target if no new batches arrive or cleanup is temporarily unavailable; they are deleted on the next successful batch cleanup or manual quarterly audit. If you unsubscribe from the Tide Digest, we keep a limited suppression record of that choice so we do not add the address back to the recurring list without new consent.
Your choices
Every Tide Digest includes a private unsubscribe link. Using it changes only your digest preference; it does not cancel a download, purchase, or launch alert you requested separately. You can also ask us to access, correct, or delete your personal information at any time by emailing hello@tidesocialstudio.com. You can use the privacy choices above to decline or withdraw optional first-party measurement and Pinterest tracking.
Depending on where you live, for example in the EU, the UK, or California, you may have additional rights over your data, such as the right to request a copy of it or object to how it's used. Email us and we'll honor them.
Children
This site isn't directed to children under 16, and we don't knowingly collect their information.
Changes
We may update this policy from time to time. The current version will always be posted here with its date.
Contact
Questions about your privacy, or want your data removed? Email hello@tidesocialstudio.com.