Everything you need to nail your brand look
Pigment is a free, no-sign-up set of tools for building and checking a brand's visual identity. Whether you're starting from scratch or refining what you have, generate a cohesive color palette, make sure it's readable and accessible, pair fonts that work together, and export a tidy brand kit to share with your team or your designer.
Color palette generator
Build a balanced brand color palette in seconds, with harmonious primary, accent, and neutral shades and copy-ready hex codes.
Contrast & accessibility checker
Check your color contrast against WCAG accessibility standards, so text stays legible for everyone on buttons, backgrounds, and body copy.
Font pairing & typography
Preview and pair display and body fonts that complement each other, so headings and paragraphs feel intentional.
Brand kit export
Pull it together into a shareable brand kit, colors and type ready to hand off or drop straight into Canva.