Pigment
Generate color palettes, check contrast and accessibility, pair fonts, and export a ready-to-use brand kit. Free, no signup, built by Tide Social Studio.
Palettes, contrast, fonts, and a brand kit
Pigment is a free set of tools, with no signup, for building and checking a brand's colors and type: generate a palette, check that it's readable and accessible, pair fonts, and export a brand kit to share with your team or your designer.
The free Google font pairing guide has 104 pairings already chosen, organized by vibe.
Palette generator and contrast checker
Build a balanced palette in seconds, with harmonious primary, accent, and neutral shades and copy-ready hex codes. Every pair is checked against WCAG contrast standards as you go, so you find out immediately which combinations stay legible on buttons, backgrounds, and body copy.
Font pairing and type scale
Start from a curated pairing or bring your own, then set the weights, base size, and scale ratio. You get a live preview and a full type scale, plus a checkup that flags pairings which fight each other. Copy the CSS when it looks right.
Brand kit export
Pull it together into a shareable brand kit, or export the palette as a ready-to-post graphic in five layouts, sized for the feed. Colors and type ready to hand off, drop into Canva, or post straight to your socials.