Everything you need to nail your brand look
Pigment is a free, no-sign-up set of tools for building and checking a brand's visual identity. Whether you're starting from scratch or refining what you have, generate a cohesive color palette, make sure it's readable and accessible, pair fonts that work together, and export a tidy brand kit to share with your team or your designer.
Want the pairings already chosen for you? Take the free Google font pairing guide, 104 pairings organized by vibe.
Palette generator and contrast checker
Build a balanced palette in seconds, with harmonious primary, accent, and neutral shades and copy-ready hex codes. Every pair is checked against WCAG contrast standards as you go, so you find out immediately which combinations stay legible on buttons, backgrounds, and body copy.
Font pairing and type scale
Start from a curated pairing or bring your own, then set the weights, base size, and scale ratio. You get a live preview and a full type scale, plus a checkup that flags pairings which fight each other. Copy the CSS when it looks right.
Brand kit export
Pull it together into a shareable brand kit, or export the palette as a ready-to-post graphic in five layouts, sized for the feed. Colors and type ready to hand off, drop into Canva, or post straight to your socials.