A tactile digital centerpiece
The translucent interactive die gives the first screen a physical object to focus on, immediately connecting the interface to tabletop play.
tabletop worlds, lit from within
Aether Games
A cinematic website concept for an independent board game studio, designed to make strategy, collectibility, and community feel tangible before anyone opens a box.
01 / The conceptCreative exploration / not client work
A complete point of view, carried through the whole experience.
Aether needed to feel more like entering a game world than browsing a product catalog. The direction pairs a dark, atmospheric interface with luminous components and deliberate moments of interaction.
The concept expands beyond a hero treatment into a complete experience for discovering games, understanding the studio, and joining its community. It is fictional work created to demonstrate Tide’s range in art direction and front-end execution.
- Project type
- Cinematic brand and commerce concept
- Creative direction
- Luminous, tactile, otherworldly
- Experience
- Interactive die, filters, scroll sequences, and community storytelling
- Status
- Self-initiated concept study
02 / Live experience
Open fullscreen Scroll it. Click it. Try the details.
This is the working concept, not a flattened mockup. It has been refined for responsive behavior, interaction clarity, and accessibility.
Tip: use the fullscreen view for the complete cinematic experience.
03 / The design decisionsWhat makes the direction work
Atmosphere supported by a working system.
The visual idea stays consistent through the type, color, pacing, interaction, and smaller interface details.
Color that behaves like light
Magenta, violet, cyan, and teal appear as glows and reflections rather than flat decoration, creating depth without losing contrast.
A world-building content system
Game filters, featured titles, studio values, and community moments make the concept feel like a complete brand ecosystem.
Motion with a reason
The scroll changes scale, position, and focus to reveal information in stages while reduced-motion and mobile layouts keep the experience usable.
Want a website with its own visual world?
Tide designs and builds cinematic websites around the specific feeling, audience, and purpose of each brand.