Inside the work

Selected projects, shown with the reasoning behind them. See how Tide turns a point of view into a visual system or digital experience that can do real work.

Explore the work

Evidence standards

Proof, labeled plainly.

Completed client work shows finished external deliverables. Tide-owned work shows a system running on Tide's own property. Concept studies show creative range. None is presented as a customer outcome unless the supporting evidence is explicitly published.

Completed client output
Palm Coast Co. identity system
A completed visual identity for Palm Coast Co., shown as finished client output with permission and without an implied sales or conversion result.
Evidence type
Completed client output
Scope shown
Logo family, palette, typography, graphics, and photography direction
Outcome evidence
Not published
No published outcomeThis case documents the completed design output; it does not claim a sales, conversion, audience, or growth result.
Published with permission.
Inspect the completed identity system
Tide-owned live demonstration
Tide’s cinematic website
The live Tide website demonstrates the editorial system, responsive build, motion direction, and production implementation in use.
Owner
Tide Social Studio
Evidence type
Live production experience
Scope shown
Art direction, interaction, responsive design, and development
No published outcomeThe live site demonstrates Tide’s execution; it is not evidence of an external client’s traffic, leads, or sales.
See how the live site was built
Self-initiated concept
Aether Games
A self-initiated cinematic brand and commerce study for a fictional game platform.
BoundaryCreative exploration by Tide. This is fictional work, not a client commission or published client result.
Project status
Self-initiated concept
Client relationship
None; fictional brief
Experience
Interactive concept demonstration
No published outcomeA fictional concept cannot support a client-performance or business-outcome claim.
Explore the concept study

01 / Palm Coast Co.Completed client work / final identity system

Identity system / 2026

Creative direction, identity, and visual system

Sun-warmed branding with a system underneath it.

Tide worked with Palm Coast Co. to shape a playful coastal identity that feels distinctive without becoming difficult to use. The completed system brings logos, color, typography, graphics, and photography into one flexible visual language. This case documents the finished output; no sales or conversion outcome is claimed.

Logo family
Color palette
Typography
Graphic direction

View the case study Explore brand design

02 / Tide Social StudioTide-owned live build / interactive experience

Web direction, design, build, and motion

A website designed as an unfolding story.

Tide's own website is a working demonstration of its digital point of view. The experience moves from daylight into nightfall through full-bleed imagery, responsive motion, and oversized typography, with static and reduced-motion modes beneath the atmosphere.

Experience design
Creative direction
Motion system
Responsive build

Experience the homepage Read how it was built

03 / Concept studiesSelf-initiated digital art direction

Three brands. Three completely different digital worlds.

These self-initiated concepts show how Tide changes the visual language, pacing, and interaction system around the brand instead of applying one house style to every website.